Thursday, 2 July 2009

Music Video - Research and Analysis

Why Do People Watch Music Videos?
  • Learn the songs
  • Watch/listen to a song or genre
  • Escape reality
  • Flicking through tv channels
  • Voyeurism
  • Understand and interpret lyrics

Kelly Clarkson - Breakaway

  • Narrative/Performance video - it tells the story of her upbringing and becoming a big star/celebrity. And not forgetting where she came from.
  • Pop video - certain cliche moments - such as performing in front of an audience, and working down the red carpet.
  • The video shows quite a serious message about not forgetting your roots and being true to yourself as a person.
  • The artist is represented as being a strong character after having a difficult upbringing, she as shown as l young girl who is vulnerable. Then transforming into the strong star that is seen at the end of the video.
  • The video and the song are very compatible with the lyrics narrating the story that is depicted.
  • I think that the target audience are young girls and teenagers, who Kelly Clarkson has aimed her music at.
  • I feel that the video adds depth to the music of the song, allowing the viewer to see exaclty what she is singing about, without taking a stab in the dark to the meaning behind the lyrics.